• Brand Questionnaire

  An in-depth strategy questionnaire, followed by a curated visual creative direction moodboard.

• Logo suite

  A collection of five custom designed logos, created to represent your brand with confidence and consistency across every touchpoint — from print materials to digital platforms.

• Colour palette

  A carefully curated colour system designed to reflect your brand’s values and create a cohesive, consistent visual presence across every touchpoint.

• Typography pairing

  Thoughtfully curated typefaces that balance personality and professionalism.

• Brand Pattern

  One custom designed pattern created exclusively for your brand, adding a distinctive and cohesive visual element that enhances your identity across touchpoints.

• Social Media Styling

  A curated example of how to seamlessly apply your visual identity across your online presence with consistency and intention.

• Brand Guidelines

  A brand guidelines document designed to provide clarity and consistency across every touchpoint, outlining how to confidently use each element of your visual identity.

• One Bespoke Concept / Three Rounds of Refinement

  A thoughtfully crafted brand concept, developed with three dedicated rounds of refinement to ensure every detail feels intentional, aligned, and reflective of your vision.

• Brand Collateral Design

  Choose one custom designed brand collateral item, including options such as a thank you card, business card or letterhead design — thoughtfully created to ensure a cohesive and elevated brand experience.
  

$4,000 AUD

• Brand Questionnaire

  An in-depth strategy questionnaire, followed by a curated visual / creative direction moodboard.

• Logo suite

  A collection of five custom designed logos, created to represent your brand with confidence and consistency across every touchpoint — from print materials to digital platforms.

• Colour palette

  A carefully curated colour system designed to reflect your brand’s values.

• Typography pairing

  Thoughtfully curated typefaces for your brand.

• Brand Pattern

  One custom designed pattern created exclusively for your brand, adding a distinctive and cohesive visual element that enhances your identity across touchpoints.

• Brand textures

  Four custom crafted background textures designed exclusively for your brand, adding depth, richness, and a layered feel to your visual identity.

• Brand illustrations

  Four custom hand crafted illustrations created exclusively for your brand, designed to add personality, depth, and a distinctive touch to your visual identity.

• Social Media Styling

  A curated example of how to seamlessly apply your visual identity across your online presence with consistency and intention.

• Brand Guidelines

  A brand guidelines document designed to provide clarity and consistency across every touchpoint, outlining how to confidently use each element of your visual identity.

• One Bespoke Concept / Three Rounds of Refinement

  A thoughtfully crafted brand concept, developed with three dedicated rounds of refinement to ensure every detail feels intentional, aligned and reflective of your vision.

• Brand Collateral Design

  Choose two custom designed brand collateral items, including options such as a thank you card, business card, flyer or letterhead design — thoughtfully created to ensure a cohesive and elevated brand experience.

$5,100 AUD

In this first stage, I take the time to understand your brand — exploring your values, mission, audience, along with reviewing your industry and to identify opportunities for your brand to stand out with clarity and purpose.

From there, I develop a tailored creative direction and present a curated moodboard that captures the essence of your brand. This ensures every visual decision is intentional, strategic, and aligned with your overall goals and vision.

This is where your brand begins to take shape visually. Guided by the creative direction we’ve established, I develop initial brand concepts that bring your vision to life through thoughtful design exploration. This includes logo directions, colour palettes, typography, illustrations, pattern, textures and the overall visual aesthetic.

From there, I present the strongest concept and walk you through the thinking behind each direction. Your feedback plays an important role in this stage, helping refine and shape the final direction into a visual identity that feels aligned, intentional and distinctly yours. I present it on mockups that showcase how your brand will appear across a range of applications, allowing you to review how the identity comes to life in real-world settings.

With your feedback, I refine and elevate your brand identity — bringing every element together into a cohesive and considered visual system. Seeing your brand in context helps visualise its impact and ensures it translates seamlessly across every touchpoint. I carefully refine details such as colour variations, typography pairings and logo applications to create a brand identity that feels polished, versatile, and designed to leave a lasting impression.

Once the final designs are approved, I prepare and organise all of your brand assets. You’ll receive everything you need, including logo files in multiple formats, colour codes, font recommendations and any additional design elements included in your package — such as textures, patterns, or illustrations.

You’ll also receive a brand style guide document designed to help you use your brand consistently and confidently across platforms. From logo placement and colour usage to typography and visual applications to help your brand remain cohesive and professional.

Before we work together, it’s important that you have your business name, solid/plan vision for your business and knowledge of your target audience you want to attract.

The branding process takes approximately 4-6 weeks but if you decide to go for extra add ons, it might take longer.

A 50% non-refundable deposit is required prior to starting your project & to book a spot in my calendar. The remaining balance half way through our project & before any finished artwork files are sent to you.

If for some reason you are not happy after your third round of amends - we will continue refining the design at an hourly rate of AUD $95.

A revision includes any single list of feedback, revisions, or changes following a presentation to the concept.

Example: Tweaking logo design, changing a different font or colours.

These files will be provided as print ready PDF file as printing is not included.

The first thing I will get you to fill out my branding questionnaire as well as a pinterest board and this will be due back to me the date we are booked in to start our project.

If you have any other questions feel free to reach out via my contact form or via email hello@effieanadesign.com