PROJECT

Anthos - Brand Identity Design

A timeless resort wear label concept - a love letter to heritage, shaped by summers in Greece.

 
 
ELEGANT RESORT WEAR CLOTHING LABEL BRANDING, LOGO, ILLUSTRATIONS, PATTERN - EFFIE ANA DESIGN
 
 

The brand’s visual identity design blends romantic, heritage-inspired luxury with a warm, elevated sophistication. Timeless serif typography brings a refined, artisanal quality, while a colour palette of muted browns, mustard, tan and burnt orange evokes an aged, lived-in warmth. Custom illustrations, patterns and motifs draw inspiration from antique Greek vases, florals and classical architecture, creating a rich sense of nostalgia and craftsmanship. Textile print and surface pattern designs feature intentionally raw, handcrafted shapes and lines that add depth, texture and a sense of organic imperfection.

 
 
 

 

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